Powered by DbyDx Software: MakeMyTrip Launches ?MakeMyTrip Mobile? - Travel Application for BlackBerry Smartphones

New Delhi (PRWEB) February 11, 2011

India?s largest and one of world?s largest online travel portals MakeMyTrip has recently launched its travel application for BlackBerry Smartphones. Titled as ?MakeMyTrip Mobile? this exclusive and free travel application has been designed to make travel planning easy, hassle free and secure for its users. With its successful listing with the NASDAQ and its share value soaring to great heights from its initial offering, this MakeMyTrip application has already created a great impact since its launch. It has already received great response and reviews from various forums and has been downloaded in thousands already. This application is declared to be the first Indian travel application to change the persona of the travel industry and add vibe to it.

As a Research in Motion?s Alliance Member, DbyDx Software was entrusted with the task of creating the application for MakeMyTrip. DbyDx Software with its technical prowess in BlackBerry Applications, acted as end-to-end technical partner. From design conceptualization to execution, DbyDx Software did it all with full support from MakeMyTrip and RIM. This travel app was made an instant success with the non-stop support and promotion provided by Research In Motion. As a long standing partner of RIM, DbyDx worked closely with MakeMyTrip and RIM to successfully complete this application. DbyDx Software is pleased to have successfully created this Super App. With full support from RIM, this travel application has already become a big hit! So if you are looking for your Super App, this is where you need to click!

DbyDx Software has rightly proved itself as a strong player in the Location Based Services and in this application has successfully integrated BlackBerry?s in-built GPS capabilities to make search results accurate. The application uses the device?s GPS capabilities to find nearby restaurants and their detailed description, images, contact numbers and reviews, thus giving the users complete correct information. DbyDx designed this application keeping in mind the needs of the mobile friendly users. Known for its skill and capability to design and develop applications with great user face and easily operability, DbyDx successfully created a Super App for the travel industry.

Commenting on the successful completion of the application, Mr. Abhishek Vinod Singh, CEO, DbyDx Software, said ?MakeMyTrip gave the travel sector a new Avatar which created a great buzz about online travel booking. Creating a BlackBerry travel application gave us a great opportunity to prove our skill and expertise in this domain. ?MakeMyTrip Mobile? is a super app, with its user friendly features and usability. As a strong player in the location based services, this application brings forth an amalgamation of logistics with leisure as one can search flights and nearby restaurants at the same time. We have a long standing relation with RIM and now as an Alliance Member we received full support from RIM to complete this application. With the successful completion of this application, we reached another milestone.?

About DbyDx Software:

SKAN DbyDx is a worldwide provider of technology, outsourcing, and consulting services to Start-up, Emerging, and Established technology companies. An Alliance Member of RIM, DbyDx specializes in Mobile Application development with a keen focus on location based services. In addition to strategic consulting, the internal technology and operational processes have matured to a level where the company is able to pass on the time, effort, and cost benefits to the clients. From iPhone, BlackBerry, Android, Symbian, Windows mobile, J2ME to Palm Pre, the company builds various mobile apps on these platforms. Most of these applications either provide location based services (such as Vehicle Tracking System, Location based Targeted Mobile Advertizing) or are used for enterprise purpose (such as Mobile CRM Client for Sales Force and other CRM tools). For more information on DbyDx please long on to http://www.dbydx.com.

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As Post-Advertising Age Dawns, Story Worldwide Launches Media Division, Expands Senior Leadership Team

New York, NY (PRWEB) January 11, 2012

Story Worldwide, the global brand-storytelling agency, recently announced the launch of its media division, Story Media, along with significant additions to its executive team. Gian LaVecchia, a widely respected and innovative digital-media pioneer, will lead Story Media. Along with LaVecchia, Josh Golden, a veteran of traditional agencies, has joined Story Worldwide as North American Executive Vice President of Marketing and Strategy.

LaVecchia, Executive Vice President of Media for Story, brings to the group more than 13 years of expertise in digital media, branded content and social media, having developed a number of award-winning digital-media programs for brands including Subway, Heineken, Kraft, DICE and Sony. Story Media specializes in strategy, planning and buying services for social and digital media, utilizing its deep expertise in developing high-impact brand experiences that drive extensive audience engagement across established and emerging media platforms.

?As digital and social take over, marketers need flawlessly planned and executed media programs that dovetail seamlessly with highly innovative creative executions across all platforms,? said Kirk Cheyfitz, Story Worldwide?s CEO and Chief Editorial Officer. ?The giant media agencies just can?t and don?t do this kind of micro-detailed work, but Gian is exactly the visionary media thinker who understands what clients need and possesses the deep expertise to deliver results.?

?It [Story Worldwide] is a talented and passionate group of brand marketers and storytellers,? LaVecchia said. ?Introducing digital-media expertise to Story?s existing offerings further distinguishes an already exceptional agency in the marketplace.?

Golden, who joins Story as Executive Vice President of Marketing and Strategy, has nearly two decades of award-winning integrated and digital experience in advertising, marketing, technology and production. In his new role, he will be responsible for setting the strategic path on which Story will continue advancing the explosive growth in its multi-platform content-creation solutions. His purview will include key-client leadership as well as driving the strategy and analytics teams? evolution.

Before arriving at Story, Golden was the chief digital officer at Grey New York, where he set and implemented the agency?s digital vision and oversaw all key digital communications. Beyond driving Grey?s digital-growth agenda for all clients, he worked closely on global award-winning fully integrated campaigns for Canon, Hess and Red Lobster as well as P&G?s multibillion-dollar Pantene brand. Previously Golden had worked at Euro RSCG New York as the managing director of digital. In this position he was instrumental in expanding the division to more than 80 people, quadrupling revenue and managing award-winning work for clients including Dos Equis, Volvo, ExxonMobil, GSK and Charles Schwab.

?Josh is that extremely rare person whose unique talent and experience make him the perfect marketer for the post-advertising age,? Cheyfitz said. ?He?s a digital native who knows TV as well as Twitter, a web expert with a brilliant understanding of storytelling, a big-agency veteran with the rapid, pragmatic reflexes of a guerrilla marketer. We are immensely proud to add him to Story?s senior leadership team as we continue to grow exponentially.?

?I simply could not be more excited to be a part of the Story team,? Golden said. ?As I have had the tremendous opportunity in the past to be exposed to many agency and brand models, I am quite fortunate to be joining a team that has optimized the storytelling model to supercharge the voice of a brand. Most important, Story understands how to drive brand passion within the incredibly complex and constantly evolving communication ecosystem.?

Story Worldwide is one of the world?s leading independent agencies, having offices in New York, Seattle, London, Nagoya and Hong Kong. It has won major awards for its film work, long-form content, magazine-style web work, entertainment, apps, games and other formats. In the past year Story has more than doubled its client base, which now features many large marketers across all categories, including Unilever, Johnson & Johnson, Lexus, Holland America Line, General Mills, Teva Pharmaceuticals, Est?e Lauder, Westfield malls, Finlandia Vodka and Constellation Wines.

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New Voice and Fax Software Development Kit from esnatech Launches at Google I/O

Richmond Hill, ON (PRWEB) May 12, 2011

Esna Technologies Inc. (esnatech), a market leader in enterprise unified communications, released its new voice and fax software development kit (SDK) for Google Apps at this year?s Google I/O event in San Francisco. The Office-LinX App Engine SDK allows Google Apps developers to rapidly build and deploy enterprise voice and fax add-on applications to esnatech?s award winning unified communication platform, Office-LinX.

"Office-LinX provides a robust foundation for integrating enterprise voice within Google Apps environments. With the success and accelerated deployment of Office-LinX in the Google enterprise user community, this new SDK will help developers build innovative solutions to meet the overwhelming demand for enterprise-grade communication and collaboration services. Voice is a major part of any company?s business process and is highly complex. This SDK lets developers quickly build applications without worrying about the complexities of the enterprise voice infrastructure,? Mohammad Nezarati, CEO esnatech

Office-LinX App Engine

The Office-LinX App Engine is a collection of web services APIs allowing developers to embed voice and fax plug-ins into Google Apps including GMail, Docs, Calendar and Sites. Developers can create applications such as click-to-dial, email-to-fax, docs-to-fax, or voice and fax document management with Google Docs. Skills-based routing integrated with enterprise databases can also be developed.

The App Engine will be available at the end of May for developers to download and use to create applications for Google Apps and esnatech Office-LinX users. Applications can be tested in the esnatech developer?s sandbox which will be available for certified esnatech developers. For more information feel free to visit the esnatech developers network web site at http://www.esnatech.com/partners/development.htm

About Office-LinX

Office-LinX by esnatech is a multi OS, UC platform that delivers rich presence, mobility and messaging. The esnatech UC server is tightly integrated with all major PBXs and VoIP services and provides Mobile UC services to RIM BlackBerry, Apple iPhone/iPod/iPad, Google Android, Windows Mobile and Symbian devices. It can be deployed as a stand-alone UC solution or as an integrated application within existing PBXs and messaging solutions such as OCTel voice mail platforms.

About esnatech

Founded in 1989, esnatech?s mission is to provide communication solutions that empower organizations by giving them the flexibility to conduct business at any time, from anywhere, and manage the information they need, when they need it. OEM and VAR partners market and distribute esnatech products in 28 countries worldwide.

Esnatech UC practice: http://www.youtube.com/watch?v=r_e2MvrpPM8

Mobility: http://www.youtube.com/watch?v=WUJyZtIN6Mk

Presence: http://www.youtube.com/watch?v=DxPMC5JCQQ0

Messaging: http://www.youtube.com/watch?v=2-XdBbWEP7I

Press Only Information:

Davide Petramala | VP Sales & Marketing, Esna Technologies Inc.

Tel: +1 905 762-4614 | davidep(at)esna(dot)com

NOTE TO EDITORS: For information on esnatech, please visit our pressroom at http://www.esnatech.com/press/pressroom.htm. Web links, telephone numbers, and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact esnatech?s Marketing department at Marketing(at)esnatech(dot)com. Microsoft Windows, Exchange, Office & Terminal Services are registered trademark of Microsoft Corporation, Blackberry is a registered trademark of Research in Motion.

Follow esnatech live updates...

marketing(at)esna(dot)com | To change your e-mail address, click this link: link@esna.com

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National Marfan Foundation Launches Mobile Site (MarfanDX.org) to Put Marfan Syndrome Diagnosis Directly into the Hands of Physicians

Port Washington, NY (PRWEB) June 06, 2011

A new mobile site ? http://www.MarfanDX.org ? was launched today by the National Marfan Foundation(NMF), to facilitate diagnosis of Marfan syndrome and related disorders. The site content is based on the new diagnostic criteria for Marfan syndrome that were published in the Journal of Medical Genetics(J Med Genet 2010;47:476-485). The site is compatible with Droid and iPhone smartphones.

?The new mobile site is an innovative use of new technology for doctors who are concerned about the possibility of underlying Marfan syndrome or a related connective tissue disorder,? said Mary Roman, MD, Professor of Medicine, Weill Cornell Medical College, and a member of the NMF Board of Directors. ?Marfan syndrome is a condition that has a varied expression and requires a multi-system clinical examination for diagnosis. The revised criteria simplified the complex process for diagnosis and provided insights into the diagnosis for conditions with overlapping features. The NMF?s new mobile site facilitates instantaneous access to diagnostic criteria for Marfan syndrome and provides diagnosis and management information for related disorders. This is a real benefit for busy doctors.?

Marfan syndrome and related disorders affect about 200,000 people in the U.S., but experts say that half of those affected are not diagnosed. Without a diagnosis and treatment, they are at risk of a sudden early death from a tear or rupture of their aorta. Related disorders, including Loeys Dietz syndrome, vascular Ehlers Danlos, mitral valve prolapse syndrome, familial aortic aneurysm and more, are outlined.

Features of the Mobile Site

According to a study conducted last year by Manhattan Research, a full 72 percent of U.S. physicians now use smartphones, and the number is expected to jump to more than 80 percent by 2012.

?With so many physicians utilizing smartphone technology,? says Dr. Roman, ?it makes sense to provide a resource that is compatible with the latest trends.?

The mobile site features a summary of the new diagnostic criteria, including seven simple formulae for diagnosing Marfan syndrome. Expandable text provides a detailed explanation of each formula.

The site also features:

Interactive Systemic Score Calculator used to consider the lesser characteristics of Marfan syndrome throughout the body that can be key in making the diagnosis. This too has expandable text and graphics, as well as ability to email results for patient file.

Interactive Z-score calculator, used to determine the size of the aorta compared to body surface area. This can also be emailed for the patient file.

Key points about the role of genetic testing and family history.

Important information on differential diagnosis and related disorders.

Helpful links and resources.

The mobile site is also viewable on a desktop computer; it is compatible with Safari and Firefox browsers.

This mobile web site was supported by the CDC Cooperative Agreement Number 1H75DD000703-01. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the Centers for Disease Control and Prevention.

Revised Diagnostic Criteria for Marfan Syndrome

The revised diagnostic criteria for Marfan syndrome were developed by an international team of medical experts led by Bart Loeys, MD, Center for Medical Genetics, Ghent University Hospital, Ghent, Belgium. The purpose was to streamline the diagnostic process in order to provide patients with a more accurate diagnosis and better medical management.

"While diagnostic criteria should emphasize simplicity of use and the desire for early diagnosis, the highest priority in developing these guidelines was accuracy," said Dr. Loeys.

Because connective tissue makes up the entire body, the disorder manifests itself in many body systems, including the skeletal system, eyes, lungs, blood vessels and heart. Many people with Marfan syndrome experience an expansion of the aorta. It is essential for affected people to be diagnosed and managed properly. Without proper monitoring and medications to reduce the stress on the aorta, affected people are at high risk for aortic dissection or rupture, which could result in sudden death. With an accurate diagnosis and proper medical treatment, they can live a normal lifespan.

The revised nosology provides a method for evaluating a patient by deriving a systemic score, with various features of Marfan syndrome assigned a numeric value; the diagnosis depends on the total systemic score. This is a change from the previous nosology which relied on evaluation of features as "major" or "minor."

The scoring system reflects three significant changes in the way Marfan syndrome is diagnosed:

The two cardinal features of Marfan syndrome - aortic root dilatation/dissection and ectopia lentis (dislocated lens of the eye) ? are weighted more heavily than other characteristics.

There is a more precise role for molecular testing.

Less specific manifestations of Marfan syndrome are either removed or given much less weight in the evaluation process.

The diagnostic criteria have been defined for those with a family history of the condition and for those who may be a sporadic case; that is, they are the first in their family to be

affected. Specific guidelines are also given for children (less than 20 years of age), with different scenarios proposed for those with family history and those without family history. For those who do not meet the diagnostic threshold for Marfan syndrome or a related condition, the nosology employs the diagnosis of "non-specific connective tissue disorder," which fosters ongoing monitoring of the aortic size and function, until such a time when a specific diagnosis can be made.

The nosology also offers additional diagnostic considerations and recommends more testing if a patient has sufficient findings of Marfan syndrome but, additionally, shows other unexpected features. The differential diagnosis and management for alternative diagnoses, such as Loeys Dietz syndrome, vascular Ehlers Danlos, mitral valve prolapse syndrome, familial aortic aneurysm and more, are outlined.

The National Marfan Foundation

The National Marfan Foundation is a non-profit voluntary health organization dedicated to saving lives and improving the quality of life of individuals and families affected by the Marfan syndrome and related disorders by:

Educating affected individuals, family members and the health care community about Marfan syndrome.

Advocating for and funding clinical and molecular research into the early detection and treatment of Marfan syndrome.

Providing a network of local and special-interest support groups to help affected people and their families share experiences.

For more information on Marfan syndrome, call 800-8-MARFAN or log on to http://www.marfan.org.

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